Creating a successful call for is a critical step for galleries, curators, exhibitions, or art fairs aiming to attract a diverse and talented pool of artists. A well-crafted call not only increases the number of submissions but also ensures that the quality of applications aligns with the vision of the event. Below is a comprehensive guide on how to create a compelling call for artists that can help maximize participation.
Additionally, a “call for art,” “call for artists” and a “call for entry” are terms often used interchangeably in the art world, but they have distinct differences in scope and context. For purposes of the article – we will just be using “call for art.”
A “call for art” is a broader invitation aimed at artists, asking them to submit their completed works for consideration in various settings such as exhibitions, galleries, public art projects, or art competitions. The primary focus in a call for art is on the artwork itself, with the organizer seeking pieces that align with a specific theme, style, or medium. For example, a gallery might issue a call for art to collect works for an exhibition centered on environmental themes, or a public art program might seek sculptures for display in public spaces.
On the other hand, a “call for entry” is often associated with contests, competitions, or juried exhibitions where the submission process involves more than just the artwork. This term emphasizes the entire entry process, which includes submitting forms, paying entry fees, and adhering to specific rules and guidelines. A call for entry often suggests a more structured and competitive process, where submissions are carefully reviewed by a panel or jury. For instance, an art competition might issue a call for entry that outlines the necessary steps to participate, including detailed instructions on how to submit works, the associated costs, and the deadlines.
The key difference between these terms lies in their usage and focus. A call for art is typically more artist-centric, focusing on the works themselves, while a call for entry emphasizes the procedural aspects of submitting to a competition or juried show. The context in which these terms are used also differs; a call for art is more common in situations where the art is the main focus, such as in exhibitions or galleries, whereas a call for entry is often used in more competitive environments where the process and rules play a significant role.
While these terms can overlap and are sometimes used interchangeably, understanding the subtle differences can help artists better navigate the opportunities available to them. Knowing whether a submission is more about the art or the entry process can provide clarity and guide artists in choosing the right opportunities to pursue.
1. Defining Clear Objectives and Criteria
Before drafting your call for artists, it’s essential to have a clear understanding of what you are looking to achieve with the exhibition or event. Consider the following:
- Theme and Concept: Define the theme or concept of the exhibition. Is it focused on a particular style, medium, or subject matter? Clearly articulating this will help artists determine if their work is a good fit.
- Eligibility Criteria: Specify who can apply. This could include details like geographical location, age, experience level, or specific mediums.
- Submission Guidelines: Outline what materials you need from the artists, such as artist statements, biographies, images of their work, and any other relevant documents. Be precise about the format and number of submissions allowed.
- Deadlines: Clearly state the deadline for submissions. It’s also helpful to include timelines for the review process, notification of acceptance, and any other key dates.
Example: “We are seeking works that explore the intersection of technology and nature. This open call is for artists working in digital media, sculpture, and painting. Artists from around the world, regardless of experience level, are encouraged to apply. Please submit up to five high-resolution images of your work along with a brief artist statement by September 30, 20xx.”
2. Craft an Engaging and Inclusive Call
The language of the call should be inviting and encourage a wide range of artists to apply. Avoid overly technical jargon or elitist language that might deter emerging artists.
- Tone: Use a tone that is approachable and encouraging. You want artists to feel excited about the opportunity.
- Inclusion: Emphasize that you welcome diverse perspectives and voices. Make it clear that artists of all backgrounds are encouraged to apply.
- Clarity: Ensure that your message is easy to understand. Use bullet points and headings to break down information and make the call easy to navigate.
Example: “We believe in the power of diverse voices and welcome submissions from artists of all backgrounds and experiences. Whether you’re an emerging artist or have years of experience, we want to see your work!”
3. Offer Tangible Incentives
Artists are more likely to apply if they see clear benefits from participating in your event. These incentives could include:
- Exposure: Highlight the exposure they will gain by being part of your event. Mention the expected audience size, press coverage, or online promotion.
- Awards and Prizes: If applicable, mention any awards, grants, or monetary prizes available for selected artists.
- Sales Opportunities: If artworks will be available for sale, make this clear and outline how sales will be handled, including any commission rates.
- Networking: Emphasize the networking opportunities, such as meeting other artists, curators, and art professionals.
Example: “Selected artists will have the opportunity to exhibit their work in front of an audience of over 5,000 art enthusiasts and collectors. Additionally, we will be awarding three artists with cash prizes totaling $5,000.”
4. Utilize Effective Marketing Strategies
To reach a broad and diverse audience, you’ll need to leverage various marketing strategies:
- Social Media: Promote the call across all relevant social media platforms. Use visually appealing graphics and hashtags to reach a wider audience. Encourage sharing to increase visibility.
- Email Campaigns: If you have an existing email list, send out a dedicated email about the call for artists. Include all necessary details and links to the application form.
- Art Communities and Forums: Post the call in online art communities, forums, and websites that cater to artists. This could include platforms like callforarts.org for example.
- Partnerships: Collaborate with art schools, galleries, and other cultural organizations to spread the word. They can help promote the call to their networks.
Example: “Follow us on Instagram @example for updates and artist features! Don’t forget to tag your artist friends who might be interested in applying.”
5. Streamline the Application Process
A cumbersome application process can deter artists from applying, so it’s crucial to make the process as smooth and straightforward as possible:
- Online Submission Forms: Use an easy-to-navigate online submission form. Call For Arts can work with you to help take submissions and process applications.
- Instructions: Provide clear instructions on how to fill out the application form, how to upload images, and any technical specifications needed.
- Technical Support: Offer a point of contact for any technical issues or questions about the application process. This could be an email address or a dedicated help page.
Example: “Submitting your application is easy! Just follow the link to our submission form, fill out your details, and upload your images. If you have any questions, email us at example@callforarts.org.”
6. Provide Transparent and Constructive Feedback
Artists appreciate feedback, even if they are not selected. Providing feedback shows respect for their work and can encourage them to apply for future opportunities:
- Review Process: Explain how submissions will be reviewed and who will be involved in the selection process. This could include a jury panel of curators, artists, and other art professionals. Include information about the jury panel, their background or experience.
- Feedback: If possible, offer constructive feedback to artists whose work was not selected. This could be in the form of a brief email or a summary of common themes in the feedback. Though this can prove to be one of the more daunting steps in the process, especially if you receive numerous applications. CFA can help notify applicants about their selection status allowing you more time to review the applications in detail and forthcoming exhibition.
- Future Opportunities: Encourage artists to stay connected and apply for future opportunities, even if they are not selected this time.
Example: “Our selection panel, including renowned curators and artists, will review each submission. While we cannot provide individual feedback due to the volume of applications, we will offer a summary of common feedback points. We encourage all artists to consider applying for our next open call.”
7. Build a Strong Relationship with Applicants
Building relationships with artists can lead to long-term collaborations and a strong reputation within the art community:
- Communication: Maintain clear and consistent communication with applicants throughout the process. Acknowledge receipt of submissions and keep them informed about the review process and timelines.
- Community Engagement: Foster a sense of community by engaging with artists on social media, hosting webinars, or creating forums for discussion. This can create a supportive environment that encourages future participation.
- Post-Event Follow-Up: After the event, send a thank-you note to all participants and applicants. Share highlights from the exhibition and encourage them to stay connected for future opportunities.
Example: “Thank you to all the amazing artists who applied! We received an incredible range of submissions, and we’re excited to stay connected with you. Follow us on social media and sign up for our newsletter to hear about future calls and events.”
Final Thoughts
Creating a successful call for artists requires careful planning, clear communication, and a deep understanding of what artists are looking for in an opportunity. By defining your objectives, crafting an engaging call, offering incentives, marketing effectively, streamlining the application process, providing feedback, and building relationships, you can increase the chances of attracting a diverse and talented pool of artists. This not only enhances the quality of your event but also strengthens your reputation within the art community, paving the way for future successes.